NFTs Aren't Dead — They Just Grew Up

Introduction

The speculative bubble obscured what NFTs actually are: programmable property rights.

Real Use Cases Emerging

Onchain ticketing, music royalties, and game items are finding product-market fit.

Brand loyalty programs from Starbucks to Nike use NFTs as the underlying primitive.

Conclusion

The hype cycle has ended. The infrastructure remains — and the second act is more interesting.